The iPod Shuffle (trademarked as iPod shuffle) is a digital audio player designed and marketed by Apple Inc. It is the budget model in Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random". Instead of storing data on a hard disk, it was the first iPod to use flash memory. The current third generation model, introduced on March 11, 2009, weighs 10.7 grams (0.38 ounces),[citation needed] making it Apple's smallest digital audio player.[1]
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