The Macintosh, or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command-line interface.[1]]
Production of the Mac is based on a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all Mac computers. This is in contrast to most IBM PC compatibles, where multiple sellers create hardware intended to run another company's software. Apple exclusively produces Mac hardware, choosing internal systems, designs, and prices. Apple does use third party components, however. Current Mac CPUs use Intel's x86 architecture; previous models used the AIM alliance's PowerPC and early models used Motorola's 68k. Apple also develops the operating system for the Mac, currently Mac OS X version 10.6 "Snow Leopard". The modern Mac, like other personal computers, is capable of running alternative operating systems such as Linux, FreeBSD, and Microsoft Windows, though Apple does not license Mac OS X for use on non-Apple computers.
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